Ecommerce Digital Marketing Agency for Online Stores
We are an ecommerce digital marketing agency that plans and runs SEO, Google Shopping and Search ads, and email for online stores as one joined up plan.
We start with a free audit of your store, ad account and tracking, send you a written list of fixes in priority order, and then work on the channels that suit your stage and your margins.
What our ecommerce digital marketing services include
Ecommerce digital marketing means getting shoppers to your online store and turning more of them into buyers. Every project is scoped to your store, and these are the parts we work on. If you are new to the topic, our guide to digital marketing explains the basics.
Ecommerce SEO
We work on category pages, product pages, site structure and content so shoppers find you in organic search. See our ecommerce SEO service for the detail.
Shopping and Search ads
We run Google Shopping, Performance Max and Search ads around your margin, with the product feed fixed first. See our ecommerce PPC service for the detail.
Email marketing
We plan the emails that bring shoppers back, such as welcome, abandoned cart and post purchase messages. Our ecommerce email marketing guide shows how they work.
Content for shoppers
We plan buying guides, comparison pages and category copy that answer the questions shoppers ask before they buy, and that give search engines something useful to rank.
Conversion review
We look at product pages, the cart and checkout, and tell you what may be costing you sales. We do not build or redesign stores, so we pass the findings to whoever looks after yours.
Tracking and reporting
We check that the sales your channels report match the orders in your store, then report spend, revenue and profit by channel every month.
How the channels fit together
Each channel reaches shoppers at a different point, and each works at a different speed. This table shows how we think about them.
| Channel | Who it reaches | How fast | What it needs |
|---|---|---|---|
| SEO | Shoppers searching, at every stage | Slower: Google says changes can take hours to months | Crawlable pages, useful content, working product pages |
| Shopping and Search ads | Shoppers ready to buy | Faster once the feed is approved and tracking works | A clean product feed, a budget and a margin target |
| People who already know you | Depends on the size of your list | Consent, a list and a few core flows |
Google's SEO Starter Guide says some changes take effect in a few hours and others could take several months, and that you should wait a few weeks before judging your work. Its help page on Shopping ads says they use your Merchant Center product data instead of keywords, and that you are charged per click.
One set of product data helps every channel
Product titles, prices, images and stock status feed your ads, your product pages and your emails. When they are wrong in one place they are usually wrong everywhere, so we fix the data first.
Structured data helps shoppers find your products
Google's page on structured data for ecommerce sites lists product markup as a way to tell Google more about your products. We check whether your store has it in place.
Which channel first? Our default view
Most stores cannot do everything at once, and the right first step depends on where you are. This is the order we would normally suggest, and the audit tells us whether it fits you.
A new store with little traffic
Start with a clean product feed and tracking, then a small ads budget to learn what sells, and begin the slower SEO work at the same time.
Traffic but few sales
Look at product pages, the cart and checkout first. More traffic into a leaky store only costs more.
Ad spend but thin profit
Set targets from your margin, split brand and non-brand results, and cut spend on products that do not earn.
A customer list but few emails
Set up welcome, abandoned cart and post purchase emails. They are often the cheapest sales to win back.
This is our default, not a rule. Your catalog, your margins and your goals may call for something different.
Signs your ecommerce marketing needs a joined up plan
Marketing can look busy and still be pulling in different directions. These are the signs we look for first.
Each channel reports its own win
Ads, email and SEO all claim the same sale, and the total is more than your orders.
Different people run each channel
Nobody owns the whole picture, so no one asks which channel deserves the next dollar.
Ad spend rises and profit does not
Revenue looks fine, but the bank balance says otherwise.
Organic traffic is flat
Product and category pages have not been looked at for a long time.
Email is an afterthought
Shoppers who leave a cart hear nothing back.
If your marketing is in good shape, we will say so. Not every store needs a rebuild.
How we work
Here is the process from first contact to monthly reporting.
Share access
You give us read access to your store, analytics, ad accounts and email tool. You keep ownership of all of them.
Get the audit
You get a written list of what we found and what to fix first, in plain language. We talk it through on a call.
Set the targets
We agree margins, goals and a starting budget, and set targets from your margin instead of a generic return figure.
Approve the plan
We write the plan by channel and put it in order. You approve budget changes before they go live.
Run and report
We run the work and send a monthly report of spend, revenue and profit by channel, with what we will do next.
Channels need time to learn and to build up, so we tell you what to watch instead of promising a date.
What your monthly report shows
A report is only useful if you can act on it. Ours covers these five things.
Spend and revenue by channel
What went in and what came out, split by search, ads and email.
Profit, not just revenue
Revenue after product cost, so you see which channels pay for themselves.
New and returning shoppers
Whether you are winning new customers or selling again to people you already have.
Store health
Product feed warnings, page problems and the fixes made this month.
What we do next
The next changes in priority order, for your approval.
We check channel revenue against your store orders, and we say so when the two do not match.
How much do ecommerce digital marketing services cost?
The cost depends on how many channels you use and how big your store is, so we do not publish a single price. We confirm the cost in writing after the free audit, and we do not quote a figure we cannot explain.
Your ad spend is separate. It goes to Google or the other platforms and is not part of the agency fee. Agencies usually charge in one of three ways: a flat monthly fee, a share of your ad spend, or a fee for a fixed project. Ask which one applies, because a share of spend rewards a bigger budget, not a better result. Four things move the management price:
How many channels
SEO, ads and email each add work, and a joined up plan needs more planning.
The size of your catalog
Thousands of products need more feed and page work than a few hundred.
Ad spend and account size
A larger budget and more campaigns mean more to manage.
Reporting
Profit by channel takes more work than a monthly summary.
To get a price for your store, book a free call.
Get a price for your store
Book a free call and send us your store address. We audit first, then quote.
How to choose an ecommerce digital marketing agency
Whoever you hire, ask these questions first. Our guide on how to choose a digital marketing agency covers the general checks.
Do they work from your margin?
An agency that only talks about revenue is guessing at your profit.
Do they say what comes first?
A good plan puts the channels in order, not all at once.
Who owns the accounts?
Your store, ad accounts, analytics and email list should stay in your name.
Does their report match your store?
Ask how they check channel revenue against real orders.
Do they promise results?
No one controls Google, so a guaranteed ranking or return is a warning sign.
Why work with Torplix
A free audit before anything else
You see what we find first, then decide.
One plan across channels
SEO, ads and email are planned together, so they do not compete for credit.
Targets from your margin
We set goals from what each sale really earns you.
You approve budget changes
Nothing changes your spend without your sign off.
Your accounts stay yours
You keep ownership of your store, ad accounts and analytics.
Honest limits
We are a small agency and we have no ecommerce case studies to show. We would rather audit your store and show real fixes than quote numbers we cannot prove.
Ecommerce digital marketing FAQs
What is an ecommerce marketing agency?
It is an agency that brings shoppers to online stores and helps turn them into buyers. The work usually covers SEO, paid search and shopping ads, email, content and reporting. Some agencies also build stores. We do not.
How much does it cost to hire a digital marketing agency?
It varies with the channels, the size of your store and the agency. Ask for the fee model, what is included and what your ad spend is on top. We confirm our cost in writing after the free audit.
How long does ecommerce digital marketing take to work?
Ads can run as soon as the feed is approved and tracking works. SEO takes longer, and Google says changes can take anywhere from a few hours to several months. We report early signals first, such as clicks, spend and orders by channel.
Is a digital marketing agency legit?
Many are, and some are not. Check who will do the work, ask for the report format, make sure you own the accounts, and walk away from guaranteed rankings or sales. The free audit lets you judge our work before you decide.
Do you build or redesign online stores?
No. We plan and run the marketing and report what we see on your store. If the store needs rebuilding, we say so and pass the findings to whoever looks after it.
Which countries do you work in?
We work with stores in the US, UK, Europe, Australia, New Zealand, Canada and the Gulf. Ad rules and shopping features differ by country, so we check what applies to your market first.
Get a free ecommerce marketing audit for your store
Send us your store address and we will audit your store, accounts and tracking for free, then tell you what we would fix first. The audit is yours to keep whether or not you hire us.