Ecommerce PPC Agency for Shopping and Search Ads
We are an ecommerce PPC agency that runs Google Shopping, Performance Max and Search ads for online stores.
We start with a free audit of your product feed, ad account and tracking, send you a written list of fixes in priority order, and manage the ads against your margin, not just your return on ad spend.
What our ecommerce PPC services include
Ecommerce PPC is paid advertising for online stores, where you pay when a shopper clicks your ad. Every project is scoped to your store, and these are the parts we work on. If you are new to the topic, our guide to pay per click explains the basics, and our PPC services page covers the wider service.
Google Shopping campaigns
We set up and run Shopping campaigns so your products appear with a photo, title and price. We split them by margin and demand, so your best products get the budget they deserve.
Performance Max
We run Performance Max where it fits, with the product feed, assets and goals set up before launch. We watch where the money goes and tell you if it drifts to products that earn little.
Search ads
We run Search campaigns for the shoppers who already know what they want, and keep brand searches and non-brand searches apart, so you can see what each one earns.
Product feed and Merchant Center
We review titles, prices, availability and disapprovals, and give your team a prioritised list of feed fixes. Shopping and Performance Max both depend on this data.
Tracking and reporting
We check that the sales your ads report match the sales in your store, then report revenue, spend and profit by campaign and product group every month.
Other platforms
Microsoft Ads and Meta ads can add reach once Google is working. We add them when the numbers support it, not by default.
How Shopping ads and Performance Max work
The three campaign types below work differently, and the right mix depends on your catalog and your margins. This table summarises what Google says about each one.
| Campaign type | Where ads can show | What drives it |
|---|---|---|
| Shopping | The Shopping tab, Search results and Google Images | Your product data, not keywords |
| Performance Max | YouTube, Gmail, Display, Demand Gen, Maps and more | Your goals, budget, assets and product feed |
| Search | Search results | The keywords you choose |
Google's help page on Shopping ads says they use your Merchant Center product data instead of keywords to decide where and when to appear, and that you are charged per click. Its page on Performance Max campaigns says one campaign can reach Google's ad inventory across channels.
Your feed is your targeting
Because Shopping runs on product data, the feed decides which searches you can show for. Google's product data specification says titles must match your landing page, and that price and availability must be accurate. It also warns that wrong or missing data can lead to disapprovals or limited ad eligibility.
Your product page finishes the job
The ad earns the click and the product page earns the sale. If the page loads slowly, hides the price or lacks reviews, better bids will not fix it. We tell you what we see, and we pass the findings to whoever builds your store.
A feed fix: an example
This is a made up product. It is an illustration of the kind of feed change we ask for, not a client result, and we are not claiming any sales gain from it.
| Attribute | Before | After |
|---|---|---|
| Title | Blue Shirt 1042 | Men's Blue Oxford Shirt, Slim Fit, Cotton, Size M |
| Price | Feed says $39, product page says $45 | Feed and product page both say $45 |
| Availability | In stock in the feed, sold out on the page | Updated when stock changes |
None of this is clever. The feed now says what the product is and matches the page, which helps the shopper and the ad platform.
Signs your ecommerce ads need work
An account can look busy and still lose money. These are the signs we look for first.
Return looks fine, profit does not
Revenue per dollar of ad spend is high, but the bank balance says otherwise.
Spend drifts to low margin products
The budget keeps flowing to items that earn little, however often it is adjusted.
The same feed errors keep coming back
Disapprovals reappear after every clean up.
Brand and non-brand are blended
You cannot tell whether ads win new shoppers or only collect people who were already coming.
Tracking does not match your store
The ad account reports one number and your orders show another.
If your account is in good shape, we will say so. Not every account needs a rebuild.
Break even return on ad spend: an example
Return on ad spend, or ROAS, is revenue divided by ad spend. A ROAS of 3 means $3 of sales for every $1 of ads. Whether that is good depends on your margin. The break even ROAS is 1 divided by your margin after product cost. The numbers below are examples to show the arithmetic, not results from any store.
| Margin after product cost (example) | Break even ROAS | What a ROAS of 3 means |
|---|---|---|
| 20% | 5.0 | Loses money on every sale |
| 30% | 3.3 | Loses a little on every sale |
| 40% | 2.5 | Makes money before other costs |
| 50% | 2.0 | Makes money before other costs |
Shipping, returns, fees and payment costs lower your real margin, so use the figure your finance team trusts. This is why we ask for margins before we set a target.
How we decide what to advertise first
Your margin also tells us where to put the first budget. We sort your catalog into groups and treat each one differently.
Strong margin, steady demand
These usually get the first budget, because each sale leaves room to pay for the ad.
Bestsellers with thin margin
We watch them closely. High sales volume can hide a loss once ad spend is counted.
New or slow products
We test them with a small budget and a time limit, then keep or drop them based on what they earn.
Products that cannot sell yet
Out of stock items, and pages that do not convince shoppers, are paused until the cause is fixed.
This split is our default, not a rule. Your catalog and your goals may call for a different one.
How we work
Here is the process from first contact to results.
Share access
You give us read access to your ad account, Merchant Center, analytics and store. You keep ownership of all of them.
Get the audit
You get a written list of what we found and what to fix first, in plain language. We talk it through on a call.
Set the targets
We agree margins, goals and a starting budget, and set targets from your margin instead of a generic ROAS.
Approve the plan
We write the campaign changes and the feed fixes. You approve budget changes before they go live.
Launch and report
We run the campaigns and send a monthly report of spend, revenue and profit by campaign, with what we will do next.
Ad platforms need time to learn from your data, so we tell you what to watch instead of promising a date.
What your monthly report shows
A report is only useful if you can act on it. Ours covers these five things.
Spend and revenue by campaign
What went in and what came out, split by Shopping, Performance Max and Search.
Profit by product group
Revenue after product cost, so you see which groups pay for their ads.
Brand and non-brand
Whether the ads win new shoppers or collect people who were already on their way.
Feed health
Disapprovals, warnings and the fixes made this month.
What we do next
The next changes in priority order, for your approval.
We check ad revenue against your store orders, and we say so when the two do not match.
What ecommerce PPC can and cannot do
It helps to know the limits before you spend anything.
What it can do
- Put your products in front of shoppers who are searching
- Let you increase spend when your margins allow it
- Show which products and campaigns earn money
- Give you data on what shoppers click and buy
What it cannot do
- Guarantee sales, revenue or a return on ad spend
- Fix a product page that does not convince shoppers
- Make an unprofitable product profitable
- Work without ad spend, because the platform fee is on top
How much do ecommerce PPC services cost?
Prices vary a lot. On the agency websites we reviewed in October 2026, one agency listed monthly management from $1,500 for entry level service, $3,000 for full service and $10,000 or more for larger brands. Another agency's research put most spending on professional PPC management at $501 to $5,000 a month. These are the agencies' own figures, so treat them as typical ranges, not fixed rates.
Your ad spend is separate. It goes to Google or the other platforms and is not part of the agency fee. Four things move the management price:
Ad spend and account size
A larger budget and more campaigns mean more to manage.
The size of your catalog
Thousands of products need more feed work than a few hundred.
How many platforms you use
Each extra channel adds setup, testing and reporting.
Reporting
Revenue and profit by product group take more work than a monthly summary.
That is why we price after the free audit and confirm the cost in writing. To get a price for your store, book a free call.
Get a price for your store
Book a free call and send us your store address. We audit first, then quote.
How to choose an ecommerce PPC agency
Whoever you hire, ask these questions first. Our guide on how to choose a digital marketing agency covers the general checks.
Do they work from your margin?
An agency that only talks about ROAS is guessing at your profit.
Can they explain feed work?
Shopping runs on product data, so ask who fixes titles, prices and disapprovals.
Who owns the accounts?
Your ad account, Merchant Center and analytics should stay in your name.
Does their report match your store?
Ask how they check ad revenue against real orders.
Do they promise results?
No one controls the auction, so a guaranteed return is a warning sign.
Why work with Torplix
A free audit before anything else
You see what we find first, then decide.
Plain language
Reports say what is wrong, why it matters and what to fix first.
Targets from your margin
We set goals from what each sale really earns you.
You approve budget changes
Nothing changes your spend without your sign off.
Your accounts stay yours
You keep ownership of your ad account, Merchant Center and analytics.
Honest limits
We are a small agency and we have no ecommerce case studies to show. We would rather audit your account and show real fixes than quote numbers we cannot prove.
Ecommerce PPC FAQs
How long does ecommerce PPC take to work?
Ads can run as soon as the feed is approved and tracking works, but the platforms need time to learn from your data. Expect a few weeks before you can judge a campaign. We report early signals first, such as clicks, spend and sales by product group.
Should I use Shopping or Performance Max?
It depends on your catalog and your data. Shopping reaches fewer places. Performance Max reaches more channels from one campaign, and Google decides more of where the ads show. Many stores run both. We recommend a mix after the audit and test it against your margin.
Does it matter which store platform I use?
Less than clean product data and working tracking. We check how your store exports its feed and records sales as part of the audit, then tell you what needs fixing.
Is there a minimum ad spend?
There is no fixed number that fits every store. Very small budgets learn slowly, and the audit shows whether your budget can support the campaigns you want. We will tell you if we think it cannot.
Can you help with my store's organic traffic too?
Yes. Paid and organic work well together, because they share product pages and data. See our ecommerce SEO services for that side.
Which countries do you work in?
We work with stores in the US, UK, Europe, Australia, New Zealand, Canada and the Gulf. Ad rules and shopping features differ by country, so we check what applies to your market first.
Get a free ecommerce PPC audit for your store
Send us your store address and we will audit your product feed, ad account and tracking for free, then tell you what we would fix first. The audit is yours to keep whether or not you hire us.